OUGD 504 - Studio Brief 2

For this session, we have been asked to answer 5 questions to do with our ideas for 'Design For Web':

•  What it your subject matter?

- Germany based design studio 'Deutsche & Japaner'.

• What are you trying to communicate?

- How aesthetically pleasing and effective their work is.

• Who will be/could be your audience or 'end-user'?

- Mainly graphic designers, specifically those interested in the style of work that they produce.

• What will be the most appropriate/effective form of content?

- Text and image, mainly image since I am showing off the work that they produce.

• What is the function and purpose?

- I will be show casing their work in order to make graphic designers aware of them, hopefully influencing and inspiring other designers.

We also had to think about the sector/industry we would be designing for:

• Graphic Design

- My website will be aimed at graphic designers that are perhaps looking for inspiration or influence, or perhaps are just interested in the type of design that 'Deutsche & Japaner' produce.

However, after discussion with peers and self reflection of my idea, I realised that if this was going to be my website, it would effectively become a replica of the official 'Deutsche & Japaner' website. Obviously, this isn't something that I want to do; I am looking to create an original and innovative website. I started thinking about questions that I needed to ask myself and consider:

• How can I make my website different to the official website? - Think about audience, purpose and content.

• Figure out what they design, why they design it and who for.

I think that the best way for me to start generating more original ideas that I can work with, is to utilise the methods we have been recently using within our sessions. I am initially going to try creating a mind map, looking at the research that I have gathered over the summer, which can be found here.