Sam Horbury
Level 05
BA (Hons) Graphic Design
Leeds College of Art

OUGD 406 - Studio Brief 2


My animal: The Guinea Pig


http://www.changeipadwallpaper.com/wp-content/uploads/1024iPad/Animal/Guinea%20pig.jpg
 
The text I have available to use within my double page spread:


Guinea Pigs (Cavia Porcellus)

All of the companies that, despite what they say, still test on animals:
  • Alcon Labs
  • Allergan, Inc.
  • American Beauty
  • Answer
  • Aramis
  • Arm & Hammer
  • ArmorAll
  • Arrid
  • Aveda
  • Avon
  • Axe
  • Aziza
  • Bain de Soleil
  • Ban Roll-on
  • Banana Boat
  • Bausch & Lomb
  • Benckiser
  • BenGay
  • Biotherm
  • Block Drug Co. Inc.
  • Bobbi Brown
  • Bounty
  • Boyle-Midway
  • Bristol-Myers Squibb Co.
  • Bumble and Bumble
  • Cacherel
  • Cargill
  • Carpet Fresh
  • Carter-Wallace
  • Chesebrough-Ponds
  • Church & Dwight
  • Clarion
  • Clairol
  • Clear Choice
  • Clinique
  • Clorox
  • Commerce Drug Co.
  • Consumer Value Stores
  • Coppertone
  • Coty
  • Cover Girl
  • Crest
  • Daisy Fuentes
  • Dana Perfumes
  • Darphin
  • Dawn
  • Del Laboratories
  • Desitin
  • Dial Corporation
  • Diversey
  • Donna Karan
  • Dove
  • Dow Brands
  • Drackett Products Co.
  • Drano
  • EcoLab
  • Eli Lilly & Co.
  • El Sanofi Inc.
  • Elizabeth Arden
  • Erno Laszlo
  • Estee Lauder
  • Faberge
  • Fantastik
  • Fendi
  • Final Net
  • Finesse
  • First Response
  • Flame Glow
  • Flirt!
  • Garnier
  • Giorgio Armani
  • Givaudan-Roure
  • Glade
  • Glass Plus
  • Good Skin
  • Grassroots skin care
  • Helena Rubinstein
  • Helene Curtis Industries
  • Herbal Essences
  • Huggies
  • ISO
  • Ivory
  • Jhirmack
  • Jo Malone
  • Johnson & Johnson
  • Johnson Products Co.
  • Jovan
  • Kaboom
  • Keri
  • Kimberly-Clark Corp
  • Kiton
  • Kiwi Brands
  • Kleenex
  • La Mer
  • Lab Series
  • Lady's Choice
  • Lancaster
  • Lancome
  • Lava
  • Lever Brothers
  • Lipton
  • Listerine
  • L'Oreal USA
  • Lubriderm
  • Lux
  • Lysol
  • MAC Cosmetics
  • Mars (candy company)
  • Mary Kay
  • Matrix Essentials
  • Max Factor
  • Maybelline
  • Mead
  • Michael Kors
  • Missoni
  • Mop & Glo
  • Nair
  • Naturelle
  • Neutrogena
  • Neutron Industries, Inc.
  • Ojon
  • Olean
  • Orange Glo
  • Origins
  • Oscar de la Renta
  • OxiClean
  • Pantene
  • Parfums International
  • Pearl Drops
  • Pennex
  • Pfizer, Inc.
  • Pine-Sol
  • Plax
  • Playtex Corporation
  • Pledge
  • Polident
  • Ponds
  • Post-It
  • Prescriptives
  • Prestige Brands
  • Prince Matchabelli
  • Proctor & Gamble Co.
  • Quintessence
  • Raid
  • Ralph Lauren Fragrances
  • Reckitt Benckiser
  • Redken
  • Resolve
  • Richardson-Vicks
  • Sally Beauty Supply
  • Sally Hansen
  • Sanofi
  • SC Johnson & Son
  • Schering-Plough
  • Scotch
  • Scott Paper Co.
  • Scrub Free
  • Sean John Fragrances
  • Sensodyne
  • Signal
  • Smashbox Cosmetics
  • SmithKline Beecham
  • Snobal
  • SoftSheen
  • S.O.S.
  • Stanhome Inc.
  • Sterling Drug
  • Suave
  • Sun Star
  • Sunsilk
  • TCB Naturals
  • Tegrin
  • 3M
  • Tide
  • Tilex
  • Tom Ford Beauty
  • Tommy Hilfiger
  • Trojan
  • Truvia
  • Unilever
  • Vaseline
  • Vichy
  • Vidal Sassoon
  • Visine
  • Vivid
  • Warner-Lambert
  • Westwood Pharmaceuticals
  • White Shoulders
  • Whitehall Laboratories
  • Windex
  • Woolite

Many test subjects die as a result of the testing they undergo. Often test animals are not given medical treatment to counteract the effects of the testing they are subjected to, resulting in eventual loss of body function and early death.

Larger than hamsters, but smaller than rabbits, guinea pigs can weigh a couple of pounds and generally live for five to seven years. The three most common breeds of guinea pig are the Smooth-Coated, with short, glossy fur; the Abyssinian, whose hair grows in fluffy tufts all over the body, and the Peruvian, with long, silky hair that flows to the ground.

Genetic Mutation -  Extensive testing, particularly testing involving radiation or medical procedures, can result in genetic mutations in test animals. In some instances, genetic mutations are induced to test the validity of a scientific principle or the effect of the manipulation of one or more of the animal's genes. These genetic mutations can result in the death of the animal or the inability for the animal to interact with other animals effectively.



The images I have available to use within my double page spread:


http://geneticsawareness.org/documents/iStock_000002163295Medium.jpg 
source 
 
I am going to look at different colours and how they look on a white and black background, as I don't completely know yet what I will end up choosing. I am going to look at a range of blues and greens to see which I feel works best. However, I may decide when experimenting with these colours later on that it would be more appropriate to not use colour at all.



After having looked at these, I have decided that it would definitely work best if I was to use simply black and white tones. This would emphasise the scientific, x-ray style I am going for. I am now going to experiment using various different lay-outs and elements until I create my final outcome.

This is my development from the very start to my final outcome. I progressed in stages in order to see how I had changed my design from the previous layout, ensuring that whatever alterations I had made were correct and appropriate. This set does not include my final outcome.



I think that I have progressed very well since the start of the brief and managed to create the double page spread I had set out to. You can clearly see the inspiration and guidance that I have taken from this piece of work; from the very start of this project I have been aiming to create a double page spread that shared many aesthetics qualities with this design. I feel as though I have accomplished this.




This is my final outcome, also with the guides etc. on:




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